Securian Financial Group proposed a training tool for their network of financial advisors covering best practices for the sale of life insurance. Familiar with Bowman Media Group’s long association with the financial services industry, they contacted us to produce this important video.
Bowman Media shot for over two days at Securian’s offices using a multi-camera setup. Multiple advisors were interviewed and asked predetermined questions to best articulate their sales strategies. In addition, several mock interview scenarios were stages and shot. The resulting footage was edited into a 35-minute comprehensive program that is in use throughout the country by Securian advisors.