Fat Frog Putters is a line of speciality golf putters out of Las Vegas, Nevada. Bowman Media Group was brought in to develop the brand’s website and a 60-second spot for broadcast television and the web.

BMG designed the spot from the ground up, including script development, casting, production, postproduction, and visual effects. The commercial was developed to work in tandem with the look, feel, and message of Fat Frog’s other marketing materials.